The war is over. The advertisers have won. The Chicago White Sox managed to sell their game time! Next season, all Chicago White Sox home games will start at 7:11 P.M.! 7-Eleven paid $500,000 for the White Sox to start all home games at 7:11PM for 3 years.
Read Rick Reilly's response:
17 November 2006
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2 comments:
Ah, the evils of unchecked capitalism in action.
Personally I don't see the marketing angle on this one. "Huh--the game is starting at 7:11? You know, that's great. I'm filling up at 7-11 from now on." Yeah right. Half a billion dollars down the tubes in my opinion. But who knows...
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