17 November 2006

War Over

The war is over. The advertisers have won. The Chicago White Sox managed to sell their game time! Next season, all Chicago White Sox home games will start at 7:11 P.M.! 7-Eleven paid $500,000 for the White Sox to start all home games at 7:11PM for 3 years.

Read Rick Reilly's response:

2 comments:

Arnold said...

Ah, the evils of unchecked capitalism in action.

Arnold said...

Personally I don't see the marketing angle on this one. "Huh--the game is starting at 7:11? You know, that's great. I'm filling up at 7-11 from now on." Yeah right. Half a billion dollars down the tubes in my opinion. But who knows...